The fact that your collaborators can be on another continent and participate in your shoot as if they were physically there enables creativity in a whole new way. Now, that wait has been reduced to seconds. You can connect your FUJIFILM X-2H to Frame.io in seconds. Waiting for drives to be shipped, offloaded, transcoded, uploaded, and ingested used to take somewhere between hours and days. Camera to Cloud fundamentally changed the way creatives worked because it broke the barriers of time and distance so that no matter where your collaborators are, they no longer have to wait. What Camera to Cloud originally set out to do was to eliminate the need to move physical media in the form of a drive or a card from a set or location before people could view it or begin editing it. And like us at Frame.io, they understand that early adopters stay ahead by having the time to build out and fine tune their products while others play catch up. Like RED, Fujifilm understands the inevitability of cloud-first workflows and how they will save creators time and money, reduce stress, and increase creative control. The C2C-enabled FUJIFILM X-H2S follows the path of digital innovation set by the Fujix DS-1P back in 1998. Now, in 2023, Fujifilm is again ahead of the curve by partnering with Frame.io to pioneer the first in-camera integration for photographers with Camera to Cloud (RED, of course, has already deployed their C2C integration in the RED V-RAPTOR, V-RAPTOR XL, and KOMODO). It was, in fact, Fujifilm that created the first fully digital camera to save data to a semiconductor memory card, which they unveiled at the 1988 Photokina show in Germany. From there, they spotted the trend of film moving to digital, and successfully pivoted to digital technologies in the 1980s. If you look at their history, they began producing photographic film and other materials in the 1930s. Fujifilm goes firstĪs a company committed to innovation, Fujifilm has been at the forefront of development in the camera industry for decades. Or how convenient it is to know that at the end of a long shoot day the files were already safely in the cloud without needing to be manually uploaded. Or how a photographer was able to deliver a short-turnaround job in the same day. We’ve already heard anecdotes about how important having automatic backups would have been in the event of a corrupted SD card. This first-of-its-kind innovation has been tested by photographers during the beta release, and early feedback has been overwhelmingly positive. ![]() With the FUJIFILM X-H2 and X-H2S in-camera integration, photographers can now access the same advancement in cloud-production workflows that video creators have been enjoying for two years. Today, we’re thrilled to bring Camera to Cloud to a new segment of the industry. Since its launch, we’ve enabled more than 8,000 productions, added numerous new integrations and partnerships, and heard from so many of you how Camera to Cloud has profoundly changed the way you create video. On March 31, 2023, we marked the two-year anniversary of releasing Camera to Cloud along with our two launch partners-Teradek and Sound Devices.
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